Would you like to create your individual homepage and consider all factors for successful web design? A good website design agency focuses on all important aspects. A successful website must be intuitive, user-friendly and fast, as well as deliver high-quality content. Our advertising agency in Graz explains how successful web design works.
9 tips from our web design agency your successful website
Web design is not just web design. If you want a prominent website or blog, entrust the task to experienced experts. Important factors are quickly overlooked. What is important are the following points:
Tip 1: Successful web design requires an attractive appearance!
Let’s say you are looking for a hotel for your next vacation trip. You look at different pages and compare the offers. Which pages are you stuck on? Probably those with an appealing design. These include:
Appealing images – people are visual, so make sure you have high image quality. Images shouldn’t be pixelated. They should be well exposed. A gallery gives your users more insight into the products, the topic or the services. The first impression counts – show only high quality, professional and meaningful pictures on your page!
Clear navigation – there is nothing more arduous than having to constantly search for the menu items on the page. The menu bar must be clear, intuitive and simple. If you get there quickly, you will book or buy faster!
Fast loading time – the page loads slowly, your customers jump off. The customer wants to find what he is looking for quickly without long waiting times. In order to appear successfully on the Internet, your site must display all content quickly and clearly!
Appealing calls to action – show the customer what to do with buttons and well-formulated calls to action. In this way, he is quickly and easily forwarded to the purchase process. Find a balance: The prompts should point out, but not sound too demanding!
Tip 2: Only sell what you actually offer and know!
The first place on Google is of course the goal of all websites and also our goal. Together with you, we select search terms that are important for your business. We make sure that we optimize your site for those terms that are actually your specialty. Web designers sometimes tend to just force the ranking. An important balance between Google optimization and targeting for your customers is equally important. Let’s take the hotel example: there is strong demand for hotels with a pool – but your hotel does not have a pool. In this case, there is no point in targeting these requests. Customers will visit your site and leave annoyed. This has a counterproductive effect on the ranking. A good term is being pushed, but the bounce rate increases and the length of stay decreases. Google will notice this and penalize it in the ranking. Honesty and authenticity are essential for websites and successful sales: Our web designers in Graz focus on these values!
Tip 3: Always focus on what is important – your target group
This point is often neglected and is so important at the same time – your target audience, your buyers. You decide the success or failure of your company and do so through purchases. Whether your alignment, your appearance and your marketing are successful is reflected in the sales figures. You should therefore force your target group:
- Who is your target audience?
- What characteristics does your target group have, what interests?
- How do you reach your target group?
- What does your target group want to know – and what not?
- What are the values of your target group?
Get a clear picture of the group of people you want to address. When designing your website, you should always keep this group of people in mind, because they determine your existence and your success in the market!
Tip 4: Optimize content – also with regard to the target group
Depending on your industry, it will require more or less text. A hairdresser will provide more visuals on the site. The target group wants to know what it might look like after a visit. She wants to see whether the hairdresser follows current trends, whether he has mastered his craft. A pharmaceutical company will need more text. Website visitors are interested in the ingredients, the effect, the dosage, side effects, etc. We always take your industry into account in our web design agency in Graz. Depending on the company’s performance, we coordinate content, text length and image material. We formulate the content with a high level of information and do not only write for search engines. We find the balance to achieve good rankings with the texts and your customers with important information to supply.
Tip 5: Simple structure for maximum usability
The design of websites has changed a lot. In the past, the pages were crammed with information and pictures. Users hardly found a hold, there was no focus. Today, pages are becoming increasingly minimalist. An appealing slider, a convincing picture with the formulated USP and a meaningful call to action. Below that there is a well-structured menu bar with a neat structure. Product images with direct links to the respective landing pages and clearly visible contact details complete the picture. The design is calm and simple, information is neatly structured. Be fully aware of what your users need to know, want to know and what is unnecessary. With your web development you draw users’ attention to your desired products and processes – take advantage of it!
Tip 6: People like routine – also when it comes to web design!
A website offers so much opportunity for creativity with additional features and novel designs. But we humans are creatures of habit – keep this in mind on your website. Our web design agency in Graz always makes sure to make the interface user-friendly. Current trends flow into the design with constant attention to usability. Keep it simple is the approach, we don’t want to confuse your customers. Especially with web shops it is important that the buying process is simple and intuitive. Stick to the usual designs in order to guide your users through the process in an uncomplicated way – clean navigation, clear buttons and a common thread adapted to your corporate design. Be creative with your products and your services. Make your marketing and corporate design innovative. When it comes to the website: less is more. Logo, navigation, company address as well as imprint and terms and conditions are in the usual place. Keep your hands off decorations, disturbing effects or disturbing elements. In order to be successful with your website and achieve good rankings, we design your website with a focus on the essentials!
Tip 7: Stand out from the crowd with individual web design by our Graz web designers
Yes, our web design agency in Graz is based on prevailing trends and requirements. Those who do not do this will fall behind in the market. Some things require the right focus. But: You won’t get an “off the shelf” website from us. We want you to stand out and be seen. Individuality is the magic word. Colors, fonts, backgrounds, images, videos – we match the mix to your company. Your website strengthens your branding and should attract attention. We strengthen your recognition value in the best possible way through innovative design. Your website should reflect the values of your company and communicate your messages. Together we are working on exactly this point. Our web design is only successful if you identify with it 100%!
Tip 9: Responsive web design is a must
Your site meets all the requirements, it is attractive, modern in design. Contents are listed simply and clearly. It loads quickly. Now your customer wants to quickly buy one of your products on their mobile phone. Everything is distorted, shifted, the margins are not respected. What will he do? Probably cancel the purchase, right. Make sure to use a responsive design when designing your web site. Your website must be ideally accessible on all devices and screen sizes. The content and articles must be displayed within the screen area and the content length adjusted. Always pay attention to smartphones, tablets, PCs and laptops when designing for your side. Responsive web design is an official ranking factor on Google. Anyone who neglects this point will be neglected by Google!
This creative piece is created by the Digital Gravity web development Dubai company which offers a wide array of solutions such as web programming, web design, local SEO Dubai and marketing with a manageable budget.