Video Marketing is a vital part of marketing. It can bring more conversions and can spread widely in less than 24hrs. In this fast-moving world, people hardly find enough time to read the content so they prefer watching a video instead of reading. It takes 2 minutes to represent the content that normally takes 15 to 20 minutes to read. Video gives you the insight to convey the messages that you might fail to communicate in written content. It helps you express yourself in a better way. Videos keep the audience involved and they can also feel them a part of it and understand it in a better way.
1) It Balances marketing strategies:
Now if you are using a blog or written marketing strategies, you should shift to the video marketing strategies with the same content or maybe more.
Video marketing balances marketing strategies in both ways. Videos are far more effective than written content. For example, a lawyer uses both methods for the marketing of his services, he updates his resume in written somewhere and he adds a small video of himself somewhere else. Now, he will get more clients from video marketing for his law firm instead of a written one. More people will prefer to watch the video instead of reading the whole resume.
2) Videos Bring more Conversions and sales:
Videos can make you earn more money, if you add a video of your product on your landing page you will surely get double conversions. People prefer to watch videos. Since visual sense is the strongest, it can manipulate the customers to buy products easily so this can increase Sales too.
3) Enhanced mobile marketing:
As technology is advancing and things are turning handier, we do not see many people using desktop or laptop for a longer period. As people spent 80% of their time on mobile. Video on the mobile is usually a complete experience, it is a full-screen show and it can engage the audience more as compared to the desktop. On the other hand, a desktop isn’t that bad, people might not only see your video but open other tabs yet the audio conveys your message. If interesting, the customer might turn back to watch the whole video.
4) Convey Information more Efficiently:
When someone gets attracted to any product or stuff they would love to know everything about it quickly. Video marketing helps you convey your message more efficiently and clearly. It helps you to explain things about yourself and your business in detail and let your buyers be fully aware of your products. You may use video marketing not only for telling about your product but you can also explain how it works.
5) Videos Increase the Effectiveness of your Ad:
I have personally seen people passing by the written content and scrolling down because they don’t like reading much. These days, if there is anything eye-catching only that can stop a person to look for it. Videos play a major role in getting the viewer’s interest. They get attracted to the colors and the voiceovers. They might relate to it and show more tilt.
Video Marketing is not anything new. It’s here since the television was invented, every brand used videos to tell about the products and services they provide. Video marketing for lawyers and law firms, video marketing for real estate, video marketing for businesses, etc. but online video marketing is somewhat new and is gaining more fame, where short videos to tell a whole story about things. This form of marketing has been doing wonders in increasing the effectiveness of the ads and sharing the content.
6) Helps in getting good ranking:
Videos can help you in getting good rankings. Ranking depends on how much time a viewer spent on your site when he opens it from Google. The more the viewer spent his time on your site the more good ranking you can get.
7) Shows up more in social feeds:
Social feeds like Instagram, Facebook, Twitter, etc. keep a record of previous activities, and based on that they can show your ad to the newsfeed of the people who are interested in watching the videos. Apart from the last activity, we have seen that if a video has some amazing content it is shared with all possible forums by people and it can get the hype. If you want to excel what you need to do is create eye-catching video content and share it. You will see the conversion yourself.
8) Increases your online presence:
The world is rapidly growing in E-commerce marketing. One can never excel in business without getting his business online. Video marketing can increase your online presence by making more people attracted to your videos and by engaging people in viewing your content more. If people will like your content they will share it with others.
The benefits of video marketing are uncountable, they can take your business to a new level. Promote your stuff to all social sites. You can get more attention and more conversions. As a result, it will increase your sales and you may get a higher rank.