When digital marketing is getting hype most of the businesses are adjusting online marketing strategies with the intention to expand the business. Every business has a different goal. Although some businesses might have similar goals the way they want to achieve may vary. This may happen because both the business may belong to a different industry.
For the retail store, digital marketing can be the best opportunity to drive foot traffic. Online marketing has various strategies and tactics that can be implemented in retail businesses. Digital marketing strategy has proved to be effective for a retail store in expanding business.
Here are five ways the retail store can use the digital platform to bring foot traffic.
1. Improve your website
It is highly possible that most of your customers check your website to look for your business information. You need to make sure that your store locator is up to scratch, especially for the mobile users and you need to also ensure that it’s easily locatable in your business.
Additionally, you also need to ensure that website has all the information your audiences want to know. Each webpage should have detailed information about specific products or services. Also, your website should also have information about your business.
2. Implement Local SEO
Optimizing your website for local SEO can bring lots of opportunities to multichannel retailers. When people can find local businesses online there is a high chance that they will visit your store. They may not visit immediately but they will make a visit when they product or service from your store.
As Google is improving to know the search intent most of the businesses operating locally are optimizing their website for Local SEO. Whenever people make local searches Google displays Local 3-pack and appearing in Local 3-pack is important for local businesses to drive foot traffic.
3. Get positive reviews
Having online positive reviews are crucial for local business to bring local people and to welcome new customers. Though your retail store may appear when people make a local search if your business doesn’t have reviews they less likely to visit your store. Businesses having a positive review interest people and these businesses encounter a great flow of people.
If you have a good number of satisfied customers but don’t have online reviews then you may ask your customers to rate your business in GMB. When you have a good number of positive reviews then there is a chance for your business to show-up in Local 3-pack. There are many factors that impact ranking in local 3-pack and reviews are one of the factors.
4. Implement social media marketing
So, you have a website optimized with local SEO and you have great reviews online. But some of your potential customers would also check your social media account too. After successfully implementing local SEO on the website you can also focus on social media account.
Actively posting related content in social media can increase the interest of customers. Social media is effective in knowing customers’ points of view which can help in improving the business. Also interacting with people in social media also helps in adding-up loyal customers which will eventually benefit the business in the long-term.
5. Focus on-brand messaging
One of the most important things that you should know is, you have to design a brand message and it has to be consistent online and offline. Remember to say consistent across all channels including your product offerings, packaging, print, customer interfaces, and user experiences.
To implement this strategy you need to create a consistent design strategy that encompasses all marketing channels. This strategy should include design guidelines such as which font, colors, logos, and imagery to use in your ads. You can also use voice and tone guidelines, which can help your messaging sound consistent, even when it’s created by different people.